Retail Tracking and Privacy Crypto Cracked in Minutes, for Less than a Dollar

Retail analytics have been around for a dog’s age, allowing stores – whether virtual or real – to track customer behavior and offer up related offerings accordingly. It’s a central part of the up-sell and cross-sell process that keeps the sector humming along with repeat business.

However, in the era of mobile devices and location-based marketing, privacy and physical tracking has become a concern. And one researcher says that the quick fix offered up by the industry – hashing and cryptography – is actually only a shell of a solution, and he proved it.

Last July, news surfaced that major national retail chains were testing technology that would allow them to automatically track shoppers’ location through stores via mobile devices. After expressing deep concern, US Sen. Chuck Schumer (D-N.Y.), the Future of Privacy Forum (FPF) and a group of location analytics companies – including Euclid, iInside (a WirelessWERX company), Mexia Interactive, SOLOMO, Radius Networks, Brickstream and Turnstyle Solutions – announced that they had agreed to a Code of Conduct to promote consumer privacy and responsible data use for retail location analytics.

via Infosecurity – Retail Tracking and Privacy Crypto Cracked in Minutes, for Less than a Dollar.

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